It would appear that a few famous people are taking a shortcut north to change their appearance in a society where outward appearances are more important than inner ones. The city of plaid lovers and coffee fanatics known as liposuction and breast augmentation Portland has managed to sneak onto the cosmetic surgery radar.

When you wonder, “Why Portland?” Well, it’s not limited to the city’s renowned microbreweries and doughnuts. The expanding team of plastic surgeons is the company’s competitive advantage. These physicians are quickly rising to prominence as the industry’s unsung heroes, thanks to their aesthetic sensibilities and surgical training. They have carved out a special place for themselves by providing an experience that is so understated that you would think it was whispered.

Envision yourself taking a leisurely walk through one of Portland’s verdant parks when suddenly you spot a recuperating actress hiding her newfound radiance behind a pair of enormous sunglasses. That cover is absolutely wonderful. A chameleon on a tartan blanket would be at home in this city thanks to its easygoing atmosphere. Who would have thought that a famous person enjoying vegan food in a cafe is actually there to get a facial?

In Hollywood, rumors travel at the speed of light. As word spreads from celebrity to celebrity, a subtle exodus occurs. Rumor has it that these celebs are going for a more “un-Hollywood” style, one that is more organic and less influenced by the California shine. When it comes to authenticity and privacy, no one does it better than the Portland clinics.

Furthermore, the city’s artists—or surgeons, if you prefer—are lauded for their innovative approaches. Like discovering a designer garment at a secondhand store—surprising yet incredibly satisfying. Who among us can say no to boasting about a great deal?

Famous people who visit Portland often take more than just cosmetic enhancements with them when they depart. They return home with a memory encased in the laid-back vibe of the city. Silently but surely, one covert procedure at a time, Portland is winning over its detractors, even as Tinseltown’s glitz shines brighter.